We rarely question the patterns we inherit—the routines, assumptions and systems that shape our lives. Yet true transformation comes from disrupting these patterns, seeing beyond the surface and redesigning our experiences with intention.

For over two decades, I have worked at the intersection of creativity, experience and innovation, helping global brands, leaders and individuals rethink how they engage with the world. My career has spanned industries and continents, from shaping the future of consumer experiences with brands like Pernod Ricard and Adidas to creating immersive art installations and transformative strategies that have reached billions.

I believe that creativity is more than a tool—it’s a way of thinking, a method for breaking free from distraction and a path to designing a more meaningful life. Whether through leadership transformation, strategic innovation or personal growth, my work is about fostering clarity, presence and connection.

Beyond my work in branding and experience design, I am a sought-after speaker and advisor on innovation, consumer experience and creative strategy. I’ve been honored as the Australian Consumer Experience Leader of the Year and have spoken at leading conferences and institutions worldwide, from the Museum of Contemporary Art Australia, Facebook and Dropbox, as well as advising boards like Cure Cancer, The Sydney Story Factory and The Independent Fashion Advisory Board.

At my core, I am passionate about helping people and businesses rethink what’s possible—guiding them to unlock creativity, embrace new perspectives and design lives and experiences that truly matter.