Damian Madden works on the experiential and creative transformation of luxury brands globally. He is the founder and creative director of Another Side, a streetwear label supporting youth mental health, and the co-founder of asinglepiece, an immersive, 24/7 art experience that promotes the work of artists of Asian heritage. Damian is currently helping change the future of wine at Pernod Ricard and consults with corporate boards on how to engage the consumer of tomorrow.